Hispanic-Owned Mom Brand APTO Skincare Available at Target

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APTO, the natural skincare brand known for bringing clean, affordable, and eco-friendly beauty to all, will be debuting their line of products into 800 Target doors. The brand, founded by Spanish-born Marta Cros, originally launched in 2015 with a mission to make clean beauty more accessible. Five years later, the brand underwent a major revamp in the pandemic–– paring back their offering from 35+ products, to just 7 efficacious SKU’s, in the name of simplicity. With a dedication to adhere to their founding beliefs that skincare shouldn’t be complicated, pricey, or inaccessible, APTO continues to demonstrate that they are a brand that can promise and deliver. The brand’s launch with Target backs their focus on lowering the barriers of accessibility on clean beauty.The brand’s foray into Target is nothing short of a milestone, especially after experiencing struggle amidst the pandemic. Through this partnership, APTO will officially be available at brick-and-mortar stores in every state in the continental U.S., partially due to its existing retail partnerships.

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