3 Digital Marketing Tips for Your ECommerce Business
The world of e-Commerce is constantly changing. What might have driven traffic when you first started your business can stagnate quickly and leave you wondering what your next step should be. Here are a few tried and tested digital marketing tips that will help you increase sales and grow your eCommerce business.
Invest in ECommerce SEO
SEO is one of the most powerful tools in your digital marketing arsenal. It costs less than other tactics but drives long-term results for your business. There are many factors that go into building a successful SEO strategy. Creating content that your users are interested in will help bring traffic to your website. Optimizing web pages to include keywords improves both user experience and search engine crawlability. Creating a network of backlinks will expand your reach across the internet and help your website gain authority with search engines.
When all these actions work in tandem, your business is much more likely to show up on the top of the search engine results page, which will eventually bring more visitors to your website. As any eCommerce SEO agency worth its salt will tell you, getting on the first page of a search engine is only half the battle, it is important to continuously work to maintain your position.
Implementing and maintaining an SEO strategy is a time-intensive process. If you’re not sure where to start, or if you’d rather focus on other aspects of your business, it may be worthwhile to consider investing in professional eCommerce SEO services. You will want a professional to understand your business goals, audit your current content channels, devise and implement a customized SEO strategy, and measure the results. If you are thinking that all this must cost a lot, consider the dollars you may currently be spending on inconsistent marketing tactics. Investing in a long-term e-commerce SEO plan will put your business in front of the people you are trying to reach.
Present a Clear Call to Action
It is surprising how many websites have exciting products and content on their website, but fail to present a clear call-to-action for their customers. Remember, we are all inundated with information online. If you want your customers to take a specific step on your website, it is important to present them with a clear call-to-action. A simple CTA can significantly boost your eCommerce business.
The first step is to define the purpose of your CTA for a specific page. Do you want to increase conversion? A short and sweet “Shop Now” will keep your visitors focused on that specific action. Trying to expand your email mailing list? A clear “Subscribe Now” will tell customers what they are signing up for. Clear and concise CTAs tell a visitor what to expect and clarity is extremely important if we want to keep visitors interested in our product.
The design of the CTA button is as important as the text. For example, you want to make sure it stands out from the background it appears on. Test a number of different colors and combinations to see what looks best on your website and draws the eye most effectively. Make sure that the button is large enough to attract attention, but not so large that it overwhelms the page. A clear and attractive CTA is one of the most powerful ways to take the customer forward in their journey on your website.
Capitalize on User-Generated Product Reviews
Word of mouth is by far the most trusted form of advertising. User-generated product reviews can help boost sales by giving your customers a sense of how people just like them feel about the products they purchased. If your eCommerce website isn’t set up to host reviews of products, that’s a great first step to take to start boosting sales and generating best-seller lists. If your website is set up for reviews but you are struggling to get customers to leave them, there are a few different things you can try.
First, make sure that it’s easy for customers to leave a review. If there are too many steps involved, few customers will follow through. Offering incentives in the form of monthly raffles can be a great way to encourage people to leave a review.
Secondly, be sure to publish both positive and negative reviews as well. This might seem counterintuitive, but negative reviews actually provide a great opportunity for you to showcase your eCommerce business’s customer service. When you can see what problems customers are having with your product, you’re able to reach out and offer a solution to their problem. In doing so, you might just turn a negative product review into a glowing company review! Using balance when sharing product reviews also helps build trust with customers.
And you will also want to keep the customer experience as good as possible by building on your customer service and support too. There are many ways to do that in an ecommerce business, and it all begins with making sure that you have the appropriate infrastructure in place. Take a look at the best customer support apps for shopify, make sure you have the right live chat, and you’re already going to be well on your way. When you are keeping the customer happy like this, it’s going to help you a lot.
Navigating the business world is complicated, and eCommerce has its own special challenges. Implement a few of these tips and watch your online business grow.
