4 Tips For Maximizing The Digital Marketing Budget For Your Small Business
Being good at digital marketing is awesome, but being great on a shoestring budget is even better. As so many small businesses look towards digital marketing as a way to get followers quickly, that’s not always the case. And if you’re looking to develop a following via digital marketing, then there are a few key strategies you should consider. Check them out below: 
Focus First On Brand
If you’re going to maximizing the marketing budget for your small business, then of the best focuses you can touch base first on is with your brand. As the brand is the primary image people look towards in your company, it’s important to get this feature right from the jump, giving you the best perspective in front of others. Branding is part science, part storytelling, which if that sounds boggling to you, then don’t be frightened, as this process is much more intuitive than you might imagine.
A significant part of branding is looking at things from the perspective of how storytelling and design come to a crossroads. The visual elements are often the most recognizable, so incorporating the right brand fonts, colors, logo and imagery into a unified image of your business will boost the impact of your branding.
For example, as noted by LucidPress, color can increase a brands recognition by 80 percent, which if you’re able to showcase a particular theme or message through that, then you’ll be more likely to be committed to their memory. Furthermore, if you’re still contemplating the company name, then don’t be afraid of using a business name generator to get yourself started in the right direction. With enough practice, your banding could be in a pretty solid place, as a piece considered the cornerstone of your business.
Don’t Forget About Mobile
Another essential factor when designing for your website is making it mobile friendly. Although commonly overlooked as a given, making sure that the UX for your mobile experience is in excellent condition is crucial, because as noted by Statista, with 51.2 percent of internet traffic coming through mobile, this is a primary source. And if you’re looking to garner more traffic online for your small business, then designing for mobile is a must.
Take a look at your current site and see what can be improved upon the mobile experience. Try to set a few goals for what you want the mobile to be like, for example, saying that it should have specific features like a call to action or purchase flow. The better you get a gauge on how you can get from A to B on a specific action for your mobile design, the more likely you’ll start completing sales, which should be your primary goal.
Get Engaged On Social
Perhaps one of the most effective tools you have for digital marketing, social media can be incredible for developing an audience. The name of the game here is the ability to distinguish what you’re after in an audience; for example, as noted by Pew Research, 71 percent of 18 to 24-year-olds are on Instagram, which goes to show how prominent of a medium that is amongst the youth. If you’ve been considering what strategy to use on social media, then there are a few useful notes you should explore.
First and foremost, study the current audience of where you’re successful on social media as well as why you perceive that to be the case. From there, start to study how your current competition is successful and whether those mediums would suit you as well. The goal here is to gain a perspective on how you can better interact with your audience. Because although social might seem like a complicated avenue, it has much more of a natural feel to it than you might imagine.
Keep Consistent On SEO
Finally, SEO can be one of the best inbound channels you have for marketing, giving yourself much more inbound traffic than you might imagine. Plus, this is one of the better ways to keep garnering new organic traffic, because as noted by Smart Insights, 61 percent of marketers say growing SEO/organic, presence is a high inbound priority. And if you’re looking to capitalize on SEO, then looking at the best ways it works is an important first step.
With SEO, the name of the game is what type of keywords you can establish. For example, if I’m the only place in an area that sells water-boiled bagels, then owning the keywords “water-boiled+bagels+(name of the town)” might be advantageous. The overall goal is to get people to visit a place based on their specialty, giving them an edge over the competition for the long run.
What are you most excited about in getting rolling on digital marketing? Comment with your answers below!
