2024 Product of the Year Winners – Top Innovations Voted by 40K Shoppers

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Product of the Year USA, the largest consumer-voted awards program in the country focused on product innovation, announced today the winners of the 2024 Product of the Year Awards, which span across 46 trending categories. Determined through a national study of 40,000 American shoppers in partnership with Kantar, a global leader in consumer research, the Product of the Year winners have all been awarded as the most innovative in their category.

Recognized as a globally established seal of approval, Product of the Year has operated for 16 years in the United States, and over 30 years globally, supporting shoppers as a trusted guide to the best new products on the market, both online and in-store. With more consumers minding budgets and being more selective in their purchasing, the Product of the Year red seal is a distinctive mark that helps consumers cut through the masses of product on shelves to locate the best new products that stand out in the points that matter, such as thoughtful design, quality and innovation. By allowing shoppers to easily identify the top trendsetting products on the market, voted on by 40,000 fellow consumers, the emblem also serves as a valuable marketing tool for brands to build consumer awareness, especially among competitors within their respected spaces.

 The significance of Product of the Year has reached new heights in 2024 as consumers enjoy unprecedented access to products, and the marketplace becomes more dynamic with strategic partnerships that amplify reach and impact,” said Mike Nolan, Global CEO of Product of the Year Management. “The Iconic Product of the Year Seal not only recognizes innovation but also signifies a powerful endorsement in the modern retail era, enhancing the winners’ visibility and credibility in the marketplace. The 2024 award winners reflect the ever-changing trends in the American market while also highlighting outstanding features in function, design, packaging, or ingredients. As a company, we are enthusiastic about maintaining our position at the forefront of recognizing and celebrating these remarkable products.”

From food and beverage, personal care, household products, pet care and more, the 46 winners of the 2024 Product of the Year Award include:

  • ·       Allergy | Astepro Allergy– Bayer
  • ·       Baby Care | Boudreaux’s Butt Paste® Butt Barrier Ointment – Prestige Consumer Healthcare
  • ·       Bathroom Essentials | Charmin Ultra Soft Smooth Tear – Procter & Gamble
  • ·       Bread | ALDI-exclusive Specially Selected Sliced Italian Loaf – ALDI Inc.
  • ·       Breakfast | Quaker Fruit Fusion Instant Oatmeal – PepsiCo
  • ·       Car Care | Black Magic Graphene Wheel & Tire Cleaner – ITW Global Brands
  • ·       Cat Litter| Purina Tidy Cats Tidy Care Comfort – Nestle Purina
  • ·       Cereal | Quaker Chewy Granola –  PepsiCo
  • ·       Chocolate | Kinder Chocolate – Ferrero
  • ·       Cooking Essentials | ALDI-Exclusive Simply Nature Spray Oil – ALDI Inc.
  • ·       Digestive Health | Zantac 360° Maximum Strength Cool Mint Tablets – Sanofi
  • ·       Dish Detergent | Finish® Ultimate Automatic Dishwasher Detergent – Reckitt
  • ·       Dog Treat | Yummy Combs Flossing Dog Treat – Pet’s Best Life LLC
  • ·       Feminine Care | Playtex Sport Tampon – Edgewell Personal Care LLC
  • ·       Floor Cleaning | Swiffer Powermop – Procter & Gamble
  • ·       Functional Health | BareOrganics Superfood Coffee – Diya Beauty & Wellness
  • ·       Hair Treatment | Schwarzkopf Keratin Blonde – Henkel
  • ·       Hand Soap | DialⓇ Hand Soap Portfolio – Henkel
  • ·       Hard Seltzer | Truly Red, White & Tru – Boston Beer Company
  • ·       Healthy Beverage | Blender Bites – Blender Bites (Holdings) Limited
  • ·       Healthy Snack | Del Monte Fruit Refreshers – Del Monte Foods Inc
  • ·       Home Protection | TAMKO Building Products Titan XT – TAMKO Building Products LLC
  • ·       Home Solutions | ZeroWater Ready-Read Water Filter Dispenser – Zero Technologies, LLC
  • ·       Immediate Relief | Vyral Defense Zinc Plus Carbonated Crystals – 501 Nutrition, LLC
  • ·       Immunity | Nature’s Way Sambucus Immune Gummy – Nature’s Way
  • ·       Juice | ALDI-exclusive Nature’s Nectar OJ Blends – ALDI Inc.
  • ·       Kitchen Essentials | Finish® Jet Dry Rinse Aid – Reckitt
  • ·       Laundry Detergent | all(R) sensitive fresh – Henkel
  • ·       Mattress | Cloverlane Hybrid Firm Mattress – Resident Home
  • ·       Meal Ingredient | Take Root Organics – Take Root Organics
  • ·       Meat Entree | Boar’s Head® FireSmith(TM) Flame Grilled Chicken Breast   – Frank Brunckhorst Co, LLC (Boar’s Head Brand)
  • ·       Non-Chocolate Candy | SKITTLES Littles – Mars
  • ·       Pain Relief | Motrin Dual Action with Tylenol – Kenvue
  • ·       Pasta | ALDI-Exclusive Priano Hearty Ravioli – ALDI Inc.
  • ·       Personal Grooming | BIC EasyRinse Anti-Clogging Disposable Razors – BIC Corporation
  • ·       Personal Hygiene | Dial Cocoa Butter & Orange Extract Exfoliating Body Wash – Henkel
  • ·       Pest Control | STEM Flying Insect Light Trap – S.C. Johnson
  • ·       RTD Cocktail | Absolut and Ocean Spray® Vodka-Cranberry Range – Pernod Ricard USA
  • ·       Salty Snack | Pringles Harvest Blends – Kellogg Company (Pringles)
  • ·       School Supplies | BIC Break-Resistant Mechanical Pencil – BIC Corporation
  • ·       Small Appliance | VIVID 7 QT Full Color Display Air Fryer – Kalorik
  • ·       Specialty Dairy | Organic Valley Reduced Fat Eggnog – Organic Valley
  • ·       Spirits | Buchanan’s Pineapple – Diageo North America PLC
  • ·       Wellness Supplement | Neuriva Ultra – Reckitt
  • ·       Wine| ALDI-Exclusive Belletti Prosecco– ALDI Inc.
  • ·       Wiper Blade | Rain-X® Rugged Truck & SUV Wiper Blades – ITW Global Brands

The 46 winners of the 2024 Product of the Year Awards were revealed at the annual Product of the Year Awards Show on February 8th at Tribeca 360° in New York City. The celebration kicked off with a red carpet, followed by a night full of entertainment with Saturday Night Live Alums, Rachel Dratch and Alex Moffat, hosting the Award Show, as well as a performance by American Idol Season 18 winner Samantha “Just Sam” Diaz, followed by an afterparty sponsored by Absolut.

Enter the 2024 Product of the Year Sweepstakes, here, for a chance to win a bundle of the 2024 Product of the Year Award winners.

For further information about the 2024 Product of the Year winners, visit and follow along on social media with #POYUSA2024 on InstagramFacebookX (formerly Twitter), and LinkedIn.

About Product of the Year:

Product of the Year is the largest consumer-voted award for product innovation. Established over 30 years ago, POY currently operates in over 43 countries with the same purpose: Guide consumers to the best products in their market and reward manufacturers for quality and innovation. Product of the Year winners are backed by the votes of 40,000 consumers in a national representative study conducted by research partner Kantar, a global leader in consumer research.  The award is a powerful merchandising program for marketers proven to increase product sales, distribution, and awareness.  Winning products are announced in February each year and receive the right to use the Product of the Year logo in marketing communications for two years.  For more information, visit

About Kantar:

Kantar is the world’s leading marketing data, insight and consultancy company. We know more about how people live, feel, shop, vote, watch and post worldwide than any other company. Working across the entire sales and marketing lifecycle, we help brands uncover growth in an extraordinary world. Kantar is part of WPP and its services are employed by over half of the Fortune 500 companies in 100 countries.


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Master reviewer of all types of products. Love XL Fountain Sodas!! Cheer Mom extraordinaire. Socialite to all things small town and founder of Come socialize and connect with me.


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