4 Out-of-the-Box Ways to Market Your eCommerce Brand

When it comes to standing out as a digital brand, you really do have to think outside the box. You don’t have the benefit of drawing in crowds with a great store or with the promise of a great event. You can’t even entice them in by allowing your customers to pick up and try on your products. You do lose a lot when you only operate online, but the benefits can be well worth it. Not managing a physical location can help give you back time, it can help cut down significantly on costs, and so much more.

There still remains one issue — how do you connect with your audience? The good news is that there are many great options out there that can really help your customers engage with your brand in more authentic ways, and you can get started just by following this guide:

1.   Send a Thank You Note

Sending handwritten notes is a great idea for when you want to really stand out and humanize your brand. When you’re small, those handwritten notes are easy to manage in person to go alongside each purchase. As you get larger, however, you’ll want to switch to an automated system that sends out your thank you notes, special promos, and requests for review on your behalf. These aren’t just printed pieces of paper with a handwriting-inspired font. Rather, you can have your notes written out in pen. The only difference is that it’s a robot doing the writing, not you.

You can use a standard font or even get in touch to see about creating your own handwriting font for that one-of-a-kind branding you just can’t beat.

2.   Work with Your Real Customers

People want authenticity. They want to see themselves in your brand, so show them! In addition to more traditional marketing tactics or influencer marketing, reach out and get in touch with your real customers. You can work with them like they’re micro-influencers. You can also pay for any creative customers to develop a fun ad campaign on social media. You can even host a competition! There are so many ways that you can work with real, creative people who already love your brand so you can stand out and market yourself in unique ways.

3.   Get Published By Local News Sites

You may operate online, but you still have a home base. This home base will be where you could reasonably go to set up shop in markets or even get other local businesses to sell your stock for you. Doing fun things like hosting a pop-up event or partnering with other businesses for a short-term project can all be marketed toward local news sites. This is particularly great if it’s an event that the public is invited to.

4.   Become a Community Hero

Giving back can do wonders for your marketing efforts. You can do this directly within your local community or just digitally. For example, you can change up your pricing so you can afford to donate 5% of each sale toward a good cause. You can even let customers choose which cause they want to support from a small drop-down selection. This helps the local community, puts you in a great light, and can actually help spread the word about your business.

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