6 Reasons Why Custom Snack Packaging Needs to be Flexible

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A lot of consumers today turn to snacks because they’re the most accessible sources of nourishment on-the-go. These snacks need packaging that will meet the fast-paced lifestyles of the consumers. Because of this, it isn’t surprising anymore that snack packaging is on the trend in terms of the demand nowadays. So, whether or not you’re a new-to-market snack foods brand, you need to partner with a trusted packaging company to provide you custom snack packaging.

Types of Custom Snack Packaging Materials

There are different types of snack packaging materials that provide an identical level of protection as standard rollstocks and pouches. However, they’re designed with the environment in mind. You can choose from post-consumer recyclable or compostable or recyclable films to protect your food snack packaging while helping the environment.

Below are the different types of materials that you can use when it comes to custom snack packaging:

  • Polyethylene
  • Low-density polyethylene
  • Linear low-density polyethylene
  • Medium-density polyethylene
  • High-density polyethylene
  • Polypropylene
  • Cast polypropylene
  • Oriented polypropylene
  • Metalized polyester
  • Metalized oriented polypropylene
  • Nylon
  • Paper poly foil poly
  • Polyester

Why Custom Snack Packaging Needs to be Flexible

Did you know that companies can customize packaging films that are used in flexible food packaging designs? From food to chemical-grade – you name it! They offer brands tremendous scope and so many benefits. So, if you aren’t using flexible custom snack packaging, here are six reasons why you should switch to them:

  1. Most consumers love flexible snack packaging designs. Custom snack packaging designs that are flexible are extraordinarily consumer-friendly. If before, you had to re-close packages with a clip, now, you can easily reseal them with a strong, easy-to-use zipper closure! This makes the packages so much easier to take along, especially during road trips or commutes. They can keep snacks and other products free from outside contaminants. Flexible snack packages/pouches that can stand upright are welcome when measuring out ingredients for a recipe or serving snacks.
  2. Shipping and transportation expenses can be lower. Lighter and smaller packages for food products help lower the costs of transportation. Loads are lighter in terms of weight, for the same volume of product, which saves a lot of money on fuel costs. The greenhouse gases that are used to produce flexible packaging are cheaper compared to traditional packaging. A brand’s environmental footprint can still be made smaller because of the need to transport less mass than the same product inside rigid packaging.
  3. Production costs drop. You may not know this but a lot of brands love flexible snack packaging. That’s because the cost to produce them is cheaper. Flexible packaging uses fewer and lighter materials, such as high-density Polyethylene, so that it can be possible to deliver the same products in less packaging than before. Also, flexible snack packaging confers longer shelf life and takes up less space on the stores’ shelves. But that’s not all! Waste-to-energy technologies are being developed to allow safe incineration of flexible packaging to keep them out of landfills and produce energy.
  4. Barrier properties can now be customized. There are snack products that tend to absorb water, and there are those that are sensitive to oxygen. The barrier properties of flexible snack packaging can be customized so you can cope with these issues and other product needs. For instance, laminated pouches tend to have a low oxygen transfer rate and improve retail shelf stability. We can now add custom barrier materials to custom snack packaging films to keep out moisture, air, odors, and other microscopic substances.
  5. Flexible snack packaging is the best option for branding graphics. Snack packaging designs offer a lot of opportunities for effective branding. This means that flexible packages aren’t exempted. The materials used in flexible packaging are the best, especially if you want to show off clear and bright texts and graphics. These allow other customizations, like a section of clear window film that allows consumers to see what’s inside. There may be an upfront cost for the original print plates, but this only shows that a branding investment can pay off in the long term.
  6. Consumers today are okay with paying more to get flexible packaging. Consumers like the properties that flexible packaging offers. Because of this, they are willing to pay a premium to get it. 71% of Americans prefer flexible over non-flexible snack packaging when they have a choice, and almost half (46%) are okay with paying more to be able to enjoy the perks of flexible custom snack packaging. Such benefits include excellent food protection and the ease of keeping the products fresh.

With the development of flexible packaging, the limits on the possibilities for snack packaging designs are getting fewer than there were before. Food brands are confident that their products are presented beautifully, without having to pay so much! Most importantly, their products will look terrific on the store shelves!

Food brands can also be confident that their customers will be pleased with flexible snack packaging. Consumers love the perks, especially the convenience of pouches that can stand upright on their own and the ability to reseal packages. Since customizable barriers are easy to incorporate today, and some materials are capable of showing off branding graphics and texts beautifully, food brands have no reason to explore the possibilities of flexible food packaging design.

PouchWorth offers custom snack packaging pouches in different shapes and sizes. It’s basically one-in-all the best-selling packaging. They produce flexible bags that are easy to use and easy to store and transport. They also provide food brands with a variety of snacks bag packaging, which includes pillow shape bags and straight bags. If you want to see an overview, you should check them out now.

Create your desired bag and choose your preferred feature, from zippers, tear notches, handholes, and a variety of sizes and materials. If you have more questions and want to more about custom snack packaging and designs, y

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About Kristin

Master reviewer of all types of products. Love XL Fountain Sodas!! Cheer Mom extraordinaire. Socialite to all things small town and founder of ItsFreeAtlast.com. Come socialize and connect with me.


  1. Sarah Hayes says

    I like the idea of custom snack packaging . thanks for sharing this info!

  2. Buddy Garrett says

    This post was very informative. Thanks.

  3. Holly Thomas says

    I agree with all the points in this aricle.

  4. Any tips are greatly appreciated. I love easy to do packing some that aren’t so difficult at times and just easy and simple that is my motto (:

  5. Sandy Klocinski says

    Awesome! Interesting.Thanks for sharing

  6. Jennifer Redd says

    Zip closures are a must for me, it is just so much easier and reliable. I like just tossing stuff into my bag on the way out the door, not to worry about things escaping.

  7. It’s a very interesting article. I’d never considered some of these points.

  8. Very good info. Thanks.

  9. Thanks for sharing this informative article. I really like the resealable packaging with easy-to-use zipper closure.

  10. Jodi Hunter says

    Thanks for this post, great information.

  11. These are some really interesting points. I have not really given that much thought to snack packaging.

  12. thanks for the recommendations

  13. Thanks for the valuable info!

  14. lisa king says

    intresting i never thought much about packaging

  15. phyllis owens says

    Thanks for sharing the info

  16. Barbara Montag says

    Thank you for this useful information.

  17. phyllis owens says

    Interesting, like the info

  18. I don’t have the money to buy any extra items for packing meals. Paper bags and plastic bags hold up fine. We were lucky, as kids, to get a apple in the bag for the meal.

  19. Such a great post! Thanks for sharing.

  20. Sandy Klocinski says

    Awesome! Interesting post. Thanks for sharing

  21. Jennylyn Gross says

    wow never thought of this!

  22. Sandy Klocinski says

    Thanks for sharing! Sounds reasonable.

  23. Alaskan crab says

    seems to be very helpful

  24. Thanks for all the info. There was a lot I was unaware of.

  25. rochelle haynes says

    this is nice and interesting

  26. So many kinds of material, interesting, hope they can all be renewed!

  27. Very interesting article with lots of info!

  28. Lots of helpful info

  29. Holly Robinson says

    This would be really handy

  30. Nina Lewis says

    I always use paper bags when packing snacks for my 4 year old. A pb&j sandwich or a cookie or some cereal or dry fruits, usually. Thanks for these recs! 🙂

  31. Marisela Zuniga says

    This is great information, thanks for sharing

  32. shelly peterson says

    I didnt realize there were so many custom snack packaging materials.

  33. Beyond Comps says

    Useful tips!

  34. Dana Rodriguez says

    Very interesting post. And makes sense!

  35. monique s says

    This is really interesting. I didn’t know about the importance of flexibility

  36. LaKishia Wagers says

    Thanks for posting .Very Interesting

  37. Christina Gould says

    Wow, that’s quite a list. I’ve never heard of PouchWorth. Thanks for posting!

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