Modern Marketing: Three Ways to Market Your Business Online
Modern Marketing: Three Ways to Market Your Business Online
Marketing in the modern world may seem like an overwhelming venture, because social media offers a lot of options for marketing your business. Since so many people subscribe to social media, it can be difficult to figure out who you need to target and reach out directly to those people. It also requires a different mentality than old-school marketers may have, and the people you’re marketing to have a variety of options, so it takes some strategy to capture and hold your target market’s attention. Here are a few tips for navigating the world of online marketing.
Direct Mail
More than ever, it’s vitally important to know your target market and reach out to the right people. Now a day an email mailing list is a very important asset for any company. You have a list of people at your fingertips that have opted into receiving information from you. They’ve made a choice that they want to stay connected, so it’s vitally important to handle that list in such a way that does not offend or annoy them. They’re staying in touch because they want something from you, and the best thing you can do is to offer them things that will be mutually beneficial. Information, discounts, and free gifts are all great ways to keep your mailing list satisfied. Limit your e-blasts to this list, because overwhelming their inbox will likely turn them away. Consult US Data Corp for some great ideas on how to get people to read your direct mail.
Social Media
Facebook pages and Twitter pages can be powerful things. It’s important to keep in mind that your followers are not looking for salesmen to sell to them – they’re looking to be part of vibrant communities that make their lives easier and more fulfilling. Don’t view your clients merely as cash machines. View them as people longing to be part of a community. Offer deals sporadically, but focus a lot of your attention around offering them helpful information, generating conversation, and essentially building a tribe around your product or service. If they are satisfied with the community, they will buy, and they will tell their friends.
Blogs
Bloggers are a powerful force, because they already have tribes of followers. Reach out to bloggers to see if you can create a mutually beneficial arrangement for them to feature your service or product.
