People regularly flock to stadiums to watch their favorite sports team or band. Whenever an event is on in a stadium, people also have drinks, which they can purchase on site. Glasses have long been banned and outlawed in these places because of the risk to public safety. As a result, they now tend to offer Styrofoam cups instead, which are practical, convenient and affordable. And an added benefit is that these cups can be printed with your store’s name or logo, instantly transforming them into fantastic marketing materials. They are durable, lightweight and don’t require a lot of space for storage, as they can simply be stacked. They really are the perfect way for businesses to quickly, easily and cheaply promote themselves and their services.
Usually, a business will have its company logo and name printed on the cup, as well as some contact details such as a Facebook page or telephone number. The customization options are endless, however, so you can really create something artistic. It is also not uncommon for companies to use this as an opportunity to advertise a new product or service and essentially use it as a launch, or even as a bit of a teaser. They may, for instance, offer people free drinks and place this in cleverly decorated Styrofoam cups. People always like free things, and that is an opportunity to immediately build up a bit of customer loyalty and brand recognition at the same time.
Of course, before you start your campaign, you have to do a little bit of research. If, for instance, the stadium event involves an action group for green campaigns, then Styrofoam cups will not be the best option, as they are known to be hard to recycle. In that case, you may want to switch to paper cups instead. You also have to think long and hard about the design of the cup itself. What do you want to print on it? What colors will work properly? Speak to graphic designers in order to come up with something really cool.
Finally, you need to find a company to manufacture and print the cups for you. Searching online is generally the best option. A quick Google search will reveal hundreds of different companies that are able to create these types of cups for you, however, which demonstrates that you have to delve a little deeper. Take some time to compare what they actually offer and what their prices are, but do also look into company reviews. Social media is a very strong tool for that, and most good companies will have a presence on Facebook, where people can write about their experiences. Similarly, Yelp is an excellent review website, and the Better Business Bureau is also a really good source, as this one will tell you whether or not the company has received any complaints and, if so, how they have handled these. A little bit of research will go a long way.