Innovative Ways to Advertise Your Business Offline
In today’s world, it can often feel like all the focus of a business is in its online presence. And, while this is of course very important, you shouldn’t neglect the importance of your presence in the real world. In particular, the worlds of online and offline advertising have diverged and become radically different propositions that require their own individual approaches. Below are some tips on creative ways to advertise offline. 
Business Cards
Business cards might seem old fashioned, but they are a classic way of spreading the word about businesses and individuals. There’s also no reason why they have to be a drab and boring affair. A business card should reflect the personality of the name it bears and the only limit to its aesthetic appeal is your imagination. Every single element of the card is an opportunity for creativity; the font and color of the text, the background image or pattern, and even the type of cardboard used can be tailored to your tastes and desires.
Lasting Reusable Packaging
Packaging that bears your company name and logo is an often overlooked opportunity to raise some extra awareness. If your packaging is reusable and useful, a durable bag suitable for groceries, for example, then your customers may well end up taking it with them when they do their grocery shopping and you can score some free advertising. Consider this when deciding how to package your products. Unique and attractive packaging sticks in people’s minds, whether they were the ones who purchased your product or not.
Accessories
Does your company have a mascot? Perhaps there’s some kind of character in your logo? If not, then consider whether you could design one, or whether your logo could be rendered as a physical object. Keychains make for fantastic, eye-catching accessories and can serve as great conversation starters for your customers. Another common type of accessory is pinback buttons, which have seen a resurgence in popularity in recent years and have come to be viewed as retro / vintage in style.
Billboards
For those with a larger budget at their disposal, billboards offer an effective means of advertising in public and making your advert as visible as possible. Think of a billboard as a giant canvas upon which you can project any image or scene you choose and have plenty of room for big, bold text. If you’re feeling particularly ambitious, mechanical billboards are a possibility and there are an increasing number of digital billboards which are essentially very large computer screens upon which digital animation can be displayed.
Discounts
While it may seem counterintuitive, offering a discount is one of the cheapest forms of advertising, so long as you don’t get carried away of course. Even small discounts can make a big difference to sale numbers and are as much a psychological incentive as a practical one.
There are limitless other possibilities for offline advertising and mediums through which to do it. As you go about your day, look around you for both existing advertisements and for any opportunities that others have overlooked.
