4 Tips to Create Cost-Effective Video Content for a Business
Most businesses nowadays are either already creating video content – or want to do so. If you’d like to create videos for your business but are worried about the costs involved in doing so, you’ll be happy to know that videos don’t necessarily have to cost an arm and a leg to produce.
If you’d like to create cost-effective video content for your business, there are a few vital tips that you need to follow:
- Use what you have
Odds are you already have a HD video camera in the form of your smartphone or digital camera – so use it. A big part of the costs associated with creating videos involves equipment, but when you first start out you should try getting by with what you already have.
Assuming the video camera is taken care of, the only other thing you need is a free or affordable video editor. For example you could try Movavi Video Editor for Mac (https://www.movavi.com/mac-video-editor/) if you’re looking for one.
- Don’t be overambitious
The key to making sure your video content doesn’t cost too much is to not be overambitious. From the time you start to ideate and plan your video, you should focus on trying to come up with videos that are simple and easy to produce.
Typically you should focus on creating short videos that can be shot easily in just a few takes. Stay away from any ideas that may require additional costs, such as action sequences, multi-camera setups, and so on.
- Embrace modern technology
There are many modern tech tools that are cheap and even free to use which can upgrade the quality of your videos. This includes various video editors that can allow you to sharpen up quality or add visual effects. You can also incorporate sound effects and music.
AI video editing tools are the latest technology to transform DIY video editing. In the future, such tech may be possible to create DIY animations and CGI, but right now it is still quite basic. AI tools such as an AI human generator are currently better used for creating images than videos.
- Plan your video thoroughly
More often than not if your video isn’t thoroughly planned out from the get go you’ll find that the cost of producing it tends to overrun and exceed your budget. Needless to say that is something that you want to avoid, which is why you should make it a point to fully plan out your video before you record a single frame.
Not only should you write a script and outline every aspect of the video, but you should also plan the logistics that will be required and the budget. It is best to over-budget rather than under-budget when you’re estimating your costs.
- Invest in the right areas
If you do have room in your budget, try to invest in areas that will have the most impact on your business videos. In particular it may be a good idea to invest in a high quality microphone to ensure the sound quality is good, and perhaps some decent lighting as well.
On the post-production side you may want to hire an editor (or a student studying editing) to help out.
Not only will the tips listed above help you to keep your costs low when you create video content for your business – but they will also help ensure that your business videos still look impressive and professional. In short you should end up with exactly the kind of videos that you need for your business, without breaking the bank in the process.
