Craft Brewery Launches RePear, the Ultimate Two-Stage Hangover Prevention Drink Mix

September 17, 2019 Kristin

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Serda Brewing today introduced RePear, a two-stage drink mix that helps defend and recover from the effects of drinking alcohol. Made with a scientifically formulated blend of high-quality ingredients known to help defend and recover from a hangover, and rebuild relationships.

RePear is the ultimate hangover prevention drink mix. Available in easy-to-carry packets with fast dissolving powder, RePear is quickly absorbed by the body. The Indiegogo Campaign, which launches today with a funding goal of $25,000 USD, features limited Early Bird specials of $30 USD, as well as several other perks for backers.

RePear, contains Korean pear which has been scientifically shown to reduce the effects of hangovers by up to 21% on a 14-point scale by the Commonwealth Scientific and Industrial Research Organisation (CSIRO), an independent Australian federal government agency responsible for scientific research.

With Dihydromyricetin (DHM), one of the most effective ingredients in preventing hangovers, RePear provides the ultimate in brain defense and liver detox. DHM has been scientifically shown to protect the liver (Y. Shen et al., “Dihydromyricetin As A Novel Anti-Alcohol Intoxication Medication,” 32 J. Neurosci. 390 (2012).) by increasing the speed at which alcohol is metabolized by increasing the activity of ADH and ALDH in the liver, which enables the body to metabolize and flush out alcohol and toxins faster so it feels better the next day. DHM protects the brain by binding to Gamma-Aminobutyric Acid (GABA) decreasing alcohol withdrawal symptoms including headache, poor sleep quality, anxiety and agitation.

RePear also contains Milk Thistle, N-Acetyl Cysteine, prickly pear extract, glutathione and alpha lipoic acid to continue protecting the liver and supercharging its ability to produce alcohol metabolizing enzymes and L-theanine and chamomile, an antioxidant and herb which promotes relaxation and sleep. Other key ingredients include ginger root and turmeric, which help to alleviate nausea from drinking too much. RePear also has more electrolytes in it than most sports drinks without all the bad sugars, food colorings, and preservatives to help keep the body hydrated to prevent headaches, tiredness and confusion.

Serda Brewing was founded by John Serda in November 2017. John’s fascination with alcohol began at an early age when he built his first still in his parents’ garage at the ripe age of 17. Now with a 30bbl, 15,000 square foot brewery, John continues his fascination with alcohol making some of the south’s premier lager and ales.