Top Cost Effective Ways to Market Your Business
Marketers face many challenges on a daily basis. Although marketers strive to improve engagement rates, customer acquisition and brand awareness, reducing marketing costs is a crucial element to consider.
Though 80% of marketers described their email strategy as successful when compared to the competition, 17% felt that lowering overall marketing costs were their number one goal, and 20% felt that this was their biggest challenge. It is therefore important that your email marketing strategy is cost effective as well as successful.
When choosing an email automation service, third-party data collecting app or social media scheduling software, ensure you get the best value for your money. Look for customization, personalization, flexibility and integrations. All these functions can help tackle broader challenges, such as increasing engagement rates, which, 58% of marketers said it was their number one goal.
40% of marketers said they have less than $50,000 per annum to be spent on marketing technology. Therefore, it is important to find a “best of breed” packages which only features the elements you truly need. With limited budgets, it’s important that marketers consider what tools are going to actually make a difference to their overall marketing strategy. 
